Most business owners suck at marketing.

You set aside a budget, pray, and cross your fingers hoping everything works out.

After failing, you feel embarrassed, like you were pissing into the wind.

Why is this?

You don’t know your numbers and aren’t properly tracking them.

In your initial interactions with potential prospects, you have the chance to create one of the three impressions

• Same Same But Not Different
• Cheap and Crappy
• Mind-blowingly amazing

Unfortunately, it is a disappointing reality that the vast majority of business owners belong to the first two camps, leaving only a select minority in the third category.

As a business owner, your job is to find different angles to impress your prospect leaving them with a unique experience.

This can be done in a couple of ways:

• Quality audio and video
• FREE personalized gift
• Handwritten note
• Personalized voice memo
• Personalized video
• Sample of product

The more personalized and creative the better.

Yes, at the end of the day technology and automation is cool but deep down we want to feel connected and a part of something.

Copying your competitor’s marketing strategies is a surefire way to doom your results to mediocrity if not outright failure.

If you want to make a mark and stand out in a crowded market, you must dare to be different and think outside the box.

Play stupid games. Win stupid prizes.

Be bold.

Be unique.

Take risks.

Your bottom line will thank you for it.

Cheers,