You have a short attention span.

I get it.

97% of people online do too.

I was on a call with a real estate investor last week and he told me…

“Everything I see on social media is cringe.”

Can you guess how big his following was?

179 followers

And there’s probably a good reason for it.

You see there’s two types of people online…

Producers & Consumers

LinkedIn for example has 260 million monthly users and only 1% of the users post content.

Producers are a dime a dozen.

Only consumers think creating content is cringe.

Look at it this way…

…How many Fast & The Furious movies have been made?

9 – maybe 10.

I lost track after Paul Walker died in Fast & Furious 7 (FYI great movie)

The point…

Millions of people like the Fast & Furious and love the brand, and movie producers know it.

They’re in tune with their audience.

Your content you produce online is the same.

Your message won’t resonate with everyone and some peopel will even think it’s cringe.

Who cares?

Whenever I send out a newsletter, I notice a few people deciding to opt out.

It happens…

“Trim the fat”

And…

Move on.

Keep moving forward.

Your audience will find you.

Crafting Your Irresistible Offer In 30 Days

Day 1-10: Master Your Niche

You embody your niche. Connect with that individual.

• Dive deep into your industry (DM’s)
• Research trends, pain points, competitors (Networking Calls)
• Let your expertise shine through (Social Proof/Transformation)

Become the go-to expert in your field.

Days 11-20: Content that Connects

• Share relatable stories (Personal Journey)
• Provide industry insights and tips (Hot Takes)
• Engage with polls, Q&As, and stories (Experiment)
• Build a community, not just content (Find Your Tribe)

Forge lasting connections with your audience offline.

Days 21-30: The Conversion Magic

Find out what works and drill down

• Optimize landing pages. (Keep Is Simple Stupid)
• A/B testing (Always Be Testing)
• Funnel analytics (Dive Deep Into Data)
• Turn visitors into loyal clients (Move prospects down funnel)

Watch your visitors transform into loyal customers