Harry Carrey, the late great Chicago Cubs announcer, found his unique voice after 2 years of calling baseball games.

Did he suck the first two years?

You bet.

He didn’t have firm legs to stand on.

He didn’t know what to say.

He wasn’t confident.

He was anxious.

Sound familiar?

After two years of calling games, his confidence soared and his on-air persona blossomed, making him a standout among the competition.

The same can be said for building an audience online.

At first, you will suck at it.

You will feel frustrated and gain no traction.

Over time you will develop your own tone and personality.

You will become likable and people will begin to resonate with your message.

This is only achievable through repetition.

You must put in the reps.

There are no shortcuts.

The more reps you put in the better you will become.

Stop thinking you will blow up overnight.

Building a brand online takes time.